FOR THE LOVERS
01
PLAY
Who's AUX
The original card game built around taste, memory, and life experience. Debate, share, and discover yourself & others through music.
Play the gameMUSIC • CULTURE • CREATIVE COMMUNITY
More than a game. A place to stay curious.
Who's AUX is a collection of people, products and experiences for those of us who don't just consume the arts... We talk about it, collect it, question it, and are inspired to create because of it.
For The Creatively Inclined, and the musically curious.
WHAT IS WHO'S AUX?
Music is a common language. Curiosity is our alphabet.
It all started with a single question about music tastes. The answer turned into something bigger: games that reveal life experiences, records chosen with intention, tools for creative growth, and real-world moments built around sharing what moves us in our lives.
THE WORLD OF WHO'S AUX
Choose your way in.
Different objects. Same instinct: pay attention, have an opinion, and give people something worth talking about.
01
02
COLLECT
Vinyl Club
A book club for the curious audiophile. Records chosen with context, curiosity and a real point of view. No algorithmic recommendations, real lived experiences & discussions.
Enter the club
03
GATHER
Community
Comments, playlists, videos and real rooms. The places where we all can add our own context and keep the conversation moving.
Join the conversation
04
CREATE
Project Journal
A structured creative companion for turning an idea, transition or personal project into forward motion.
Build something
05
Enjoy
Shop
Tote bags, Mystery Vinyl records, limited drops and the other Who's AUX creations that we think you'll love.
Browse the shopWHY WE EXIST
Taste is a point of view.
01
Listen closer.
Good music can be background. Great music becomes a memory, an argument, a reference point, a story you keep telling.
02
Stay curious.
The best discoveries usually live just outside what you already know. We build reasons to go looking.
03
Make it social.
Culture gets better when people bring their own context to it. The conversation is part of the experience.
COMMUNITY
The conversation is the point.
We don't want an audience that just watches. Every record, playlist, post, video and gathering is an open thread. Tell us what you heard. Disagree. Add context. Send the song or idea we missed. The community gets better every time somebody adds something back.
COMMENT · REPLY · SAVE · SHARE · SEND A REC · SHOW UP
READ
Read it. Reply to it.
Longer-form notes, record context, listening prompts and recommendations live on our Substack. This is where the conversation starts.
WATCH
Give Us Your Take
YouTube is where we have the full conversation. TikTok and Instagram for reactions, clips, debates and the fun stuff that keeps us moving. Agree, disagree, stitch it, comment, etc. Just be present in the conversation!
LISTEN / SHOW UP
Live With It
Playlists, listening rooms, game nights and pop-ups keep the music alive by changing the context in which you're listening. Experience the arts in as many ways you can.
STAY CLOSE
Know where the conversation
goes next.
New records, new prompts, new posts and new rooms. We'll send the next place to listen, respond or pull up.
ONE THREAD. MANY WAYS IN.