Music discovery starts here.

There’s more to hip-hop on vinyl than the albums everybody already talks about.

We’ll select one hip-hop record worth owning, pulling from different regions, generations, styles, independent scenes, underground releases, and records that can tell the larger story of the genre.

Each Discovery Vinyl includes:

• 1 hand-selected vinyl record
• New or quality pre-owned vinyl
• Selections across eras, regions, and styles of hip-hop
• A QR link into the Who’s AUX listening and discovery ecosystem

Discovery Vinyl is curated, not random. We can’t guarantee a specific artist, title, pressing, or condition category beyond our quality standard, but every record is selected because we think there’s a reason for you to hear it.