LISTEN
Start with the record.
Spend time with the monthly records and the Companion playlist. Hear the music and decide what it means to you first.
This month's playlistFor the
lovers.
One record a month, curated for the curious audiophile. For the people who listen to find something to share, for the music lovers who never stop looking for the next thing to connect to their own world, and for everyone in between.
Choose the tier that fits how deeply you want to explore. Your subscription renews monthly until canceled.
Vinyl Club
One Record At A Time·Curated With Intention·A Complementary Playlist Updated Every Month·Discover, Rediscover & Share With The World·A Community For The Lovers·One Record At A Time·Curated With Intention·A Complementary Playlist Updated Every Month·Discover, Rediscover & Share With The World·A Community For The Lovers·
Why A Vinyl Club?
Stories Deserve To Be Shared
Literature has book clubs to serve as a reminder that stories become richer when they're shared. We think albums deserve the same treatment.
The Philosophy
Every month, we slow down with a single record. We listen with intention, reflect, and share that experience with a community that believes music deserves more than passive consumption.
Curated With Intention
A real person with real taste and experiences selects every record. Chosen for where it came from, what it says, and who it was made for. Music chosen with intention and appreciated with openness.
Why This Matters
Rather than chasing everything new, we spend time with one carefully selected record. Offering an opportunity to revisit a classic, discover something overlooked, or hear a familiar artist in a new way.
Context Changes Everything
Why this record? Why now? What's the story behind the sound? The era it came from? The culture it shaped? Or the questions it leaves us with?
The Connection
Great music doesn't exist in isolation, and neither should the way we listen to it. Culture, environment, and personal experience all play a role in how we interpret and connect with the music. Hear our story, and tell us yours.
Listening Doesn't End With The Record
Each month's companion playlist, content & events extend the experience through artists, influences, and records connected to the selection. It's an invitation to keep exploring, because every great album opens the door to countless others.
Endless Discovery
Discovery shouldn't stop at one record, and surely isn't gated behind a paywall. The journey continues, guided by genuine connection to the music.
Music Is Better When It's Shared
Every month the conversation goes live on TikTok, YouTube, Instagram and inside the Who's AUX community. Every record becomes another chapter in a larger conversation about the music we love.
Join The Conversation
What does this record say about the people who love it? How about those unimpressed by it? Join the conversation in person or online, your takes may be featured!
This month in the club
toe - Our Latest Number
"Actions Are Louder Than Words"
toe formed in Tokyo in 2000. The name means "theory of everything." Four musicians, of very little to almost no words in the music. instead they provide a language of guitars and drumming that you may be able to point to as the inspiration for a generation of Indie & Math Rock.
Updated with the club selection each month.
The club is the conversation
The record is only the beginning.
A book club without discussion is just a reading list. The same applies here, the shipment gives us something worth sitting with, but the club comes alive when you bring your own memory, opinions, recommendations and context back to it.
LISTEN → READ → RESPOND → GATHER → REPEAT
READ
Get the context.
Attached liner notes, and substack postings explain the story, influences, and questions around the selection. The listening prompt gives us a place to start.
Read on SubstackRESPOND
Add your version.
Comment. Disagree. Send the song, artist or album we missed. Reply to the longer conversation or bring the quick take to the feed. Strong opinions are welcome when they keep the conversation moving.
GATHER
Live With It
Selected months turn into listening sessions, game nights and local/online gatherings. Actual people trading memories, recommendations and context.
See the communityChoose your tier
Every level.
Every lover.
Trust Us
$39
.99 / month
1 vinyl record
A simple entry point into intentional listening.
- 1 hand-selected vinyl record each month
- Companion playlist via QR
- Liner notes card with the record's story
- Access to community conversation
- Monthly listening prompt
Most popular
The Curator
$59
.99 / month
2 vinyl records
For listeners who want context through contrast and connection.
- 2 vinyl records monthly
- Each pair intentionally selected for its theme, era, influence, or mood
- Companion playlist via QR
- Full liner notes card for each record
- Access to community conversation
- Monthly listening prompt
The Collector
$79
.99 / month
3 vinyl records
For people building a meaningful, evolving collection.
- 3 vinyl records monthly
- 1 premium or limited pressing, colored vinyl, exclusive or high-demand release
- 2 supporting curated records
- Companion playlist via QR
- Full liner notes card for each record
- Access to community conversation
- Monthly listening prompt
GIFT THE CLUB
Not another thing to unwrap.
Give the gift of music, to an obsessed loved one. Nothing beats the experience of months of listening & community. Choose the Vinyl Club tier, choose the prepaid length, and pay once. The recipient gets a monthly shipment for the selected term and the gift ends automatically.
Prepaid gift memberships do not auto-renew.
How it works
Simple on purpose.
01
Choose your tier
Choose Trust Us, The Curator, or The Collector based on how deeply you want to go. Each tier renews monthly until canceled.
02
Start your subscription
Check out securely through Shopify. Your membership renews monthly, and you can manage, pause, skip, or cancel through your account.
03
Your record ships
Every month, your vinyl ships with the liner notes card and QR companion playlist. Protected packaging. Arrives ready to play.
04
Join the conversation
Once the month goes live, we keep the thread open across Substack, YouTube, TikTok, Instagram, playlists and IRL sessions. Your comment, recommendation or disagreement can shape what the community hears next.
The philosophy
"Taste is an identity. We pride ourselves on music chosen with intention, guided by curiosity, and rooted in a deep love for sound."
— Who's AUX Vinyl Club