Your collection doesn’t need another copy of the same "essential” rock albums. We dig through classic rock, psychedelic, garage, punk, hard rock, progressive, alternative and decades of records that deserve more attention than the handful that dominate every best-of list.

The selection could be a great album buried deeper in a famous artist’s catalog, a band that helped shape a movement, or simply a record we think holds up when the needle drops.

Each Discovery Vinyl includes:

• 1 hand-selected vinyl record
• New or quality pre-owned vinyl
• Selections spanning different eras and styles of rock
• A QR link into the Who’s AUX listening and discovery ecosystem

Discovery Vinyl is curated, not random. We can’t guarantee a specific artist, title, pressing, or condition category beyond our quality standard, but every record is selected because we think there’s a reason for you to hear it.